# Katia Lisboa - Product Designer
Source: https://hello.cv/katialisboa
São Paulo

## Links
- LinkedIn | https://www.linkedin.com/in/katialisboadesign

## About
Highly accomplished Product Designer with over 6 years of experience, specializing in transforming complex challenges into impactful digital solutions that drive strategic value. Leverages a comprehensive, data-driven approach, combining expertise in UX Design, Strategic Design, and Design System Operations (DS OPS) to guide end-to-end product development. Proven ability to identify critical opportunities, craft intuitive user flows and journeys, and implement designs focused on optimizing conversion and retention. A collaborative leader adept at partnering with cross-functional teams to streamline processes and consistently achieve key business KPIs.

## Work
### Design System Ops Lead | Whirlpool
https://www.whirlpoolcorp.com/
• Token Architecture & Engineering Bridge: Architected the entire token taxonomy and actively manage implementation, performing GitHub releases and bridging the gap between design and code
• Design Maturity & Mentorship: Acting as a technical mentor for 10+ designers (Junior to Senior), conducting workshops to elevate the team's Design System proficiency and overall quality bar
• Governance as an Enabler: Leading DesignOps by establishing rigorous review processes for components and tokens, ensuring consistency across squads while acting as a strategic enabler for product teams
• Strategic Alignment: Managing risks and aligning Design System priorities with Product, Design, and Engineering leadership to ensure business goals are met
### Product Designer | Itaú Unibanco
https://
Leading the development and evolution of Itaú's Design System, driving standardization and scalability across 29 brands, while significantly accelerating design production and receiving industry recognition.
- Spearheaded the development and evolution of Itaú's Design System, creating robust components, libraries, and design tokens to ensure standardization and scalability of user experiences across over 29 distinct brands.
- Fostered extensive collaboration with cross-functional teams, including developers, designers, and stakeholders, to ensure seamless alignment and operational efficiency within the Design System.
- Accelerated front-end and UI design production by 80% through strategic implementation of the Design System, significantly optimizing operational workflows and time-to-market.
- Received the prestigious Walter Moreira Salles award for outstanding contributions to a new digital experience, recognizing innovation and impact.
### Product Designer | Malga
https://
Drove product vision and design solutions at Malga, balancing user needs with business goals, achieving significant transaction and revenue growth, and providing critical team support.
- Defined comprehensive product visions, conducted in-depth user research, and designed innovative solutions that strategically balanced customer needs with business objectives.
- Provided critical interim leadership during Product Manager vacancies, streamlining documentation and coordinating essential business activities to maintain project momentum and continuity.
- Scaled weekly 3DS 2.0 product transactions from zero to 35,000, demonstrating rapid market adoption and product growth.
- Achieved a significant milestone of 10 million Total Payment Volume (TPV) within a single day, showcasing strong product performance and market impact.
- Exceeded Q3 2023 target by reaching 100 million TPV, directly contributing to substantial revenue growth.
- Recognized with the Malga Diversity Award for fostering an inclusive work environment and championing diversity initiatives, reflecting commitment to company values.
### Product Designer | Anthor
https://
Optimized B2C client registration and improved data reliability for Anthor, significantly enhancing user onboarding and client trust.
- Partnered effectively with developers to resolve critical data visibility issues, enhancing data source reliability for clients and significantly increasing engagement and trust.
- Optimized B2C client registration and activation processes, reducing account setup time from 10 days to 9 minutes, resulting in a dramatic improvement in user onboarding efficiency and conversion.

## Education
### UNIASSELVI | Anthropology
https://
### UNIASSELVI | Digital Design and User Experience
https://

## Languages
- Portuguese | Native
- English | Proficient

## Certificates
### Experience Design
Design Boost | https://N/A
### UX Design
Design Circuit | https://N/A
### Product Design
Gama Academy | https://N/A
### Full Stack Developer
Imagine School | https://N/A
### UX Design
Mentorama | https://N/A
### ID Class - Visual Identity Course
ID Class | https://N/A
### UX Masterclass
UX Design Masterclass | https://N/A
### Hello Design Thinking
IDEO | https://N/A
### UI Boost
DesignBoost | https://N/A
### Advanced UI Design
N/A | https://N/A

## Skills
### Methodologies & Processes
Expert
- Design Strategy
- UX Design
- Strategic Design
- Design System OPS
- Service Design
- User Research
- Usability Testing
- Data Analysis
- Data Storytelling
- Process Optimization
### Tools
Expert
- Figma
- Microsoft Office Suite
- Adobe Suite
- Maze
- Hotjar
- Amplitude
- AI Tools
- Framer
- Webflow
### Technical Languages
Proficient
- HTML
- CSS
- Advanced CSS - Positioning
- CSS Grid Layout
- CSS Flexbox
### Soft Skills
Expert
- Interpersonal Communication
- Collaboration
- Initiative
- Complex Problem Solving
- Empathy
- Solution-Oriented

## Source
Read this profile on Hello.cv: https://hello.cv/katialisboa
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