Katia Lisboa

Product Designer

São Paulo, BR.

About

Highly accomplished Product Designer with over 6 years of experience, specializing in transforming complex challenges into impactful digital solutions that drive strategic value. Leverages a comprehensive, data-driven approach, combining expertise in UX Design, Strategic Design, and Design System Operations (DS OPS) to guide end-to-end product development. Proven ability to identify critical opportunities, craft intuitive user flows and journeys, and implement designs focused on optimizing conversion and retention. A collaborative leader adept at partnering with cross-functional teams to streamline processes and consistently achieve key business KPIs.

Work

Whirlpool

|

Design System Ops Lead

São Paulo, São Paulo, Brazil

Full Time

Summary

• Token Architecture & Engineering Bridge: Architected the entire token taxonomy and actively manage implementation, performing GitHub releases and bridging the gap between design and code • Design Maturity & Mentorship: Acting as a technical mentor for 10+ designers (Junior to Senior), conducting workshops to elevate the team's Design System proficiency and overall quality bar • Governance as an Enabler: Leading DesignOps by establishing rigorous review processes for components and tokens, ensuring consistency across squads while acting as a strategic enabler for product teams • Strategic Alignment: Managing risks and aligning Design System priorities with Product, Design, and Engineering leadership to ensure business goals are met

Itaú Unibanco

|

Product Designer

Summary

Leading the development and evolution of Itaú's Design System, driving standardization and scalability across 29 brands, while significantly accelerating design production and receiving industry recognition.

Highlights

Spearheaded the development and evolution of Itaú's Design System, creating robust components, libraries, and design tokens to ensure standardization and scalability of user experiences across over 29 distinct brands.

Fostered extensive collaboration with cross-functional teams, including developers, designers, and stakeholders, to ensure seamless alignment and operational efficiency within the Design System.

Accelerated front-end and UI design production by 80% through strategic implementation of the Design System, significantly optimizing operational workflows and time-to-market.

Received the prestigious Walter Moreira Salles award for outstanding contributions to a new digital experience, recognizing innovation and impact.

Malga

|

Product Designer

Summary

Drove product vision and design solutions at Malga, balancing user needs with business goals, achieving significant transaction and revenue growth, and providing critical team support.

Highlights

Defined comprehensive product visions, conducted in-depth user research, and designed innovative solutions that strategically balanced customer needs with business objectives.

Provided critical interim leadership during Product Manager vacancies, streamlining documentation and coordinating essential business activities to maintain project momentum and continuity.

Scaled weekly 3DS 2.0 product transactions from zero to 35,000, demonstrating rapid market adoption and product growth.

Achieved a significant milestone of 10 million Total Payment Volume (TPV) within a single day, showcasing strong product performance and market impact.

Exceeded Q3 2023 target by reaching 100 million TPV, directly contributing to substantial revenue growth.

Recognized with the Malga Diversity Award for fostering an inclusive work environment and championing diversity initiatives, reflecting commitment to company values.

Anthor

|

Product Designer

Summary

Optimized B2C client registration and improved data reliability for Anthor, significantly enhancing user onboarding and client trust.

Highlights

Partnered effectively with developers to resolve critical data visibility issues, enhancing data source reliability for clients and significantly increasing engagement and trust.

Optimized B2C client registration and activation processes, reducing account setup time from 10 days to 9 minutes, resulting in a dramatic improvement in user onboarding efficiency and conversion.

Education

UNIASSELVI

Bachelor's Degree Anthropology Grade:

UNIASSELVI

Bachelor's Degree Digital Design and User Experience Grade:

Languages

Portuguese

Native

English

Proficient

Certificates

Experience Design

Design Boost

UX Design

Design Circuit

Product Design

Gama Academy

Full Stack Developer

Imagine School

UX Design

Mentorama

ID Class - Visual Identity Course

ID Class

UX Masterclass

UX Design Masterclass

Hello Design Thinking

IDEO

UI Boost

DesignBoost

Advanced UI Design

N/A

Skills

Methodologies & Processes

Design Strategy, UX Design, Strategic Design, Design System OPS, Service Design, User Research, Usability Testing, Data Analysis, Data Storytelling, Process Optimization.

Tools

Figma, Microsoft Office Suite, Adobe Suite, Maze, Hotjar, Amplitude, AI Tools, Framer, Webflow.

Technical Languages

HTML, CSS, Advanced CSS - Positioning, CSS Grid Layout, CSS Flexbox.

Soft Skills

Interpersonal Communication, Collaboration, Initiative, Complex Problem Solving, Empathy, Solution-Oriented.